• Grow bank’s market share of credit card billings, portfolio to maximize portfolio’s profitability;
• To drive customer lifecycle management – Engagement, Loyalty and Customer Retention;
• Developing, maintaining and optimizing digital payment solutions to provide convinient, secure and seamless transaction experience and increase adoption of digital payment.

Key Responsibilities

Activation

• Plan, design and develop initiatives to drive card activation and usage to achieve business and financial objectives;
• On-going analysis on cards performance to ensure healthy portfolio on all matrix – activation, attrition & utilization;
• Work closely with all sales channels to understand, find out the gap and how may further improve for future campaigns to increase activation rate and usage;

Retention

• Design and develop customer retention strategies to increase loyalty and retain customer...