Role Overview
Serve as a custodian of the CHANEL brand image nationwide by effectively communicating CHANEL’s visual identity through exemplary Visual Merchandising at all Stand‑Alone Boutiques and Counters.
Operational Context
- Diverse distribution channels – including boutiques (SABs), department stores (DS), and travel retail (TR) – each presenting unique Visual Merchandising (VM) requirements
- Navigate an active Fragrance & Beauty (FBP) marketing calendar, requiring strong planning skills, proficiency in preparing planograms and layout plans for in‑store VM changes, and promotional setups
- Coordination with multiple contractors, demanding versatile management and communication capabilities
- Maintain a strategic balance between upholding brand image, managing costs, and achieving event ROI
- Adapt to rapidly evolving VM requirements, particularly with the introduction of new SABs and events locations