Brand Performance & Decision Enablement

• Act as the single point of reference for brand performance across the PME portfolio.
• Integrate financial, consumer, and commercial data into clear, digestible, and actionable insights for brand leaders.
• Enable informed decision-making by providing structured analysis, scenarios, and recommendations across key brand topics.
• Constructively challenge brand assumptions, priorities, and trade-oJs through factbased analysis.
• Support brand leaders in assessing the performance and impact of strategic initiatives and investments.

Consumer Insights Leadership

• Lead the consumer insights capability at the portfolio level through a dedicated Consumer Insights Lead.
• Define the consumer insight agenda in direct support of brand and portfolio performance objectives.
• Oversee consumer insight programs, including brand ...