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VP of eCommerce & Digital Experience

Company

Freebird

Location

winnipeg, mb

Posted

June 13, 2026

Position Overview

Freebird is a fast-growing DTC brand transforming grooming and shaving with innovative products, bold marketing, and a relentless focus on customer experience. We've scaled to 9-figures in revenue through performance-driven growth, and we are building the next layer of leadership to take our digital experience, CRO, and site operations to the next level. We are looking for a Director or Sr. Director of eCommerce & Digital Experience to own the entire Freebird digital product and web ecosystem—from conversion funnels and user flows to site operations and international expansion. This role blends eCommerce strategy, CRO experimentation, UX design, merchandising, and business impact.

Website & Digital Product Leadership

Own the website and digital product strategy, aligning design, UX/UI, CRO, and site operations with business goals. Lead the development and execution of a conversion-optimized, premium-feeling shopping experience that builds trust and drives measurable i...

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