Join a growing Canadian consumer brand as the VP of Marketing, focusing on strategic brand building and communications. This hybrid role emphasizes both B2C and B2B interactions across multiple platforms.
In this pivotal role reporting to the Chief Marketing Officer, you will set the course for a customer-centric marketing strategy that not only drives growth but resonates with diverse audiences. Your leadership will create a culture that promotes creativity while maintaining operational excellence in marketing initiatives and budget management.
Key Responsibilities:
• Direct marketing strategies for customer acquisition and retention
• Foster a collaborative environment for team accountability and growth
• Oversee marketing budget allocation and ROI maximization
• Lead brand marketing strategies in alignment with global objectives
• Enhance engagement through effective content and influencer marketing
Requirements:
• At least 15 years in marketing leadership...