This is a high-impact commercial mandate for a senior sales leader to own the full revenue function of a better-for-you food and beverage platform. The organization competes in the natural, specialty, and club channel landscape where broker network depth, direct retail buyer relationships, and new door acquisition velocity separate market leaders from the field.

The incoming VP of Sales will own the sales P&L, channel strategy, and broker network performance — with direct accountability for net-new distribution, velocity metrics, and top-line growth. This is a role for a commercial leader who has created distribution, not managed it — one who has walked the floor with buyers, built broker accountability systems, and driven slotting wins in competitive shelf environments.

KEY LEADERSHIP MANDATES

• Sales P&L Ownership: Own the full sales P&L with direct accountability for revenue, trade spend ROI, channe...