Great Eastern Financial Advisers (GEFA), officially launched in March 2011, has grown to be the largest financial advisory firm in Singapore, with a network of about 700 financial consultants. GEFA operates a distinctive business model that combines the strengths of a major insurance company with a financial advisory firm, providing a strong platform for both professionals and customers. As a wholly owned subsidiary of Great Eastern Holdings and a member of the OCBC Group, GEFA leverages robust financial backing and comprehensive infrastructure support. Customers benefit from access to insurance solutions and investment opportunities from more than 50 insurance companies and fund managers, alongside the high service standards that Great Eastern is known for. This environment offers wealth planners a broad product universe, strong institutional support, and opportunities to grow their careers in a leading advisory firm.

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