Description
Web Content & Conversion Manager

Work Arrangement: Onsite Monday–Thursday, Friday Remote

Employment Type: Contract-to-Hire

Overview

This role is responsible for defining and executing the strategic roadmap for website content and conversion performance. It blends SEO expertise, data-driven optimization, content planning, and hands-on execution to drive engagement and improve conversion performance across all digital experiences.

The position partners cross-functionally with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience with measurable impact.

Key Responsibilities

Content Strategy & Planning

+ Own the strategic roadmap for all website content and conversion optimization initiatives

+ Develop and manage a strategic content calendar aligned to business objectives and an existing promotional calendar