Goals
GOALS:
- A strategic refresh and content restructuring of her WordPress consultancy website
- A creative repositioning and light redesign of her Wix author website
- SEO-aligned implementation using pre-written content provided by Penny
The goal is not just updating content, it is
strategic repositioning and simplification aligned with her evolving business model (from full-service consultancy to AI-powered system + advisory support).
Website 1: WordPress
Objective: Reframe and streamline the consultancy website to reflect:
- Transition from full-service consultancy → strategic advisory & AI-supported services
- Clear positioning around the brand
- Consultancy review support
- Setup guidance
- Final-stage consultancy input
- Reduced number of pages
- SEO-compliant structure
Scope of Work: