Description

The Web Strategy Manager oversees the team responsible for defining and executing Citizens’ web strategy across customer journeys. This role ensures the web experience is structured, discoverable, and aligned to customer intent and business priorities.

Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, the Web Strategy Manager sits at the intersection of analytics, experience design, and business strategy, translating customer and market signals into clear direction that teams can execute consistently across journeys and channels.

As search and discovery shift toward AI-driven environments, this role ensures web strategy accounts for both human visitors and machine consumers.

What You’ll Do

+ Lead and develop a team of web and CRO strategists

+ Define web strategy for each customer journey, including experience structure and competitive positioning

+ Consult on and shape...