This range is provided by CBSbutler. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Position
Senior Digital Marketing Manager to assist the strategy of the European website. You’ll help improve B2C conversions and assist with the delivery of a new website platform.
Responsibilities: - Design and execute digital marketing plans and strategies, own and deliver content
- Assist with website conversion across B2B and B2C
- Measure and report campaign performance
- Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels. Map out the customer and user journeys, identifying key touchpoints and areas for improvement
- Manage multiple lead generating digital marketing campaigns, including website content and optimisation, email automation and social media marketing, to support lead generation, brand awareness ...