Join WPP Media in Toronto as an Associate Director focused on performance and strategy. This role emphasizes optimizing media campaigns to align with clients' business priorities.
You will engage in hands-on analysis and execution to drive campaign efficiency through data insights. Collaborating with teams across Planning and Analytics, you will serve as a key connector in performance media strategy. Drive tactical decisions that propel client success and enhance overall campaign outcomes.
Key Responsibilities:
• Oversee the execution of media campaigns for performance
• Optimize real-time performance to increase effectiveness
• Conduct analysis in partnership with Analytics teams
• Report performance trends to clients and internal teams
• Ensure seamless execution of strategic objectives
Requirements:
• Demonstrated experience in performance media execution
• Expertise in KPI frameworks and campaign measurement
• Strong communication and stakeholder ma...